The Auto Trader is a car magazine that is available from Thursdays every week and is available from all newsagents, convenience stores and supermarkets. All advertisements are subject to the Company’s standard conditions of trading. These are regularly published and are also available on request. The company reserves the right to vary or omit any advertisement, and is not liable for any failure to publish an advertisement or for any error in an advertisement.
The Auto Trader is members off:
- ABC Certified
- Member of the Audit Bureau of Circulation
- Magazine publishers
Contents of the Auto Traders:
- sport cars and classics
- 4×4, 4×2, and others
- bargain buys
- services and spares
- truck traders
The Auto Trader magazine is on sale every Thursday at R25 and is South Africa’s biggest selling motoring magazine. It reaches 842,000 vehicle buyers per week (source: AMPS 2009B) and more than 20,000 ABC-audited copies are sold per week. Whenever you advertise your vehicle on the Auto Trader website, it automatically appears in the magazine as well, maximising your exposure.
You can purchase the Auto Trader magazine from over 5,000 agents, all over South Africa, including chain stores, news agents, filling stations and cash agents. Here is a run-down of the locations where the Auto Trader magazine can be purchased:
- Pick ‘n Pay
- OK Bazaars
- Friendly Grocer
- SASOL filling stations
- Zenex filling stations
- Shell filling stations
- BP filling stations
- Caltex filling stations
- Engen filling stations
Dealers stand to benefit greatly from advertising in the Auto Trader magazine. It is already South Africa’s top selling used vehicle advertising magazine and by advertising in it, your advertisement gets duplicated on Auto Trader’s fast-growing and very popular website as well, helping the advertiser reach over 400,000 online customers without paying a cent extra.
Auto Trader’s Gauteng branch can be contacted on 011 686 0900; the KwaZulu-Natal branch on 031 566 4143; and the Cape Town branch on 021 914 9190. These branches operate from 08h30 to 17h00 from Monday to Friday.
Once you have contacted your nearest branch, they will arrange for a Trade Relationship Executive to visit you and talk you through the benefits of advertising in the Auto Trader magazine and on the Auto Trader website.
Additional value-added services are available as well:
- Copy collection service and vehicle photo service.
- In-house artwork and creative design services at no additional cost.
- Brand equity.
- Proofing process.
- Exposure on the Auto Trader website for all dealers that advertise in the printed magazine.
- Promoting our and your brands at events and shows.
In addition to these value-added services, we can also offer you the following:
- Attractive rates and terms for regular and frequent Trade advertisers.
- Your own website on the Auto Trader Dealer Hub, with links to all the used vehicles you have advertised on the Auto Trader website.
- Banner advertising on the Auto Trader website, linking through to your website when clicked.
- Online software that allows you add all your vehicle stock to the Auto Trader website – in real time.
- Sponsorship opportunities for Auto Trader’s vehicle classifications and search channels.
Contact us today and discover how you can start selling more vehicles than ever before.
The Auto Trader magazine has a long and storied history. It was first launched in April 1992, when it had 24 pages and cost 50c. By the beginning of 1993, distribution had expanded to KwaZulu-Natal, the Cape Peninsula and the Boland and by April, Port Elizabeth was included too, as the goal was being realised to make the magazine a nationwide selling medium.
By July, the magazine had ballooned to 112 pages and cost R1,50. A new dimension was lent to it when an 8-page full colour gloss section was introduced in November. In June, 1994, forty pages were in full colour and the cover price had increased to R3.
The year 1996 was a big year for the Auto Trader magazine. It saw the average number of pages per issue grow to 128. The cover price was increased to R4,50 and the magazine became available to residents in the neighbouring Namibia and Botswana for the first time. It was also the year the Private Photo Agent service was expanded to the Eastern Cape and now a nationwide photo service was offered.
In October 1998, the magazine was joined by the freshly launched Auto Trader website. However, the magazine continued to grow and was now well over 200 pages. November 2000 saw the 300-page frontier being breached and, exactly a year later, the magazine had 400 pages. In the same year, the alpha-sort concept was introduced, whereby private advertisements were sorted alphabetically according to the vehicle brand, greatly easing magazine readers’ vehicle searching experience.
Auto Trader magazine’s 500th issue was published in February, 2002 and by September, the page count had exceeded 500. By April the next year, the magazine had swollen to nearly 700 pages and had become an integral part of Auto Trader’s two-pronged (print and web) market penetration approach.
Today, Auto Trader maintains a weekly average of 860 pages across five different titles. These titles were launched on a countrywide basis and have made the Auto Trader publications the most popular in this market category.
- The weekly Auto Freeway Cape Town was launched in March 2000
- The weekly Top Marques was launched in August 2000
- The weekly Auto Freeway KwaZulu-Natal was launched in October 2000
- The weekly Auto Freeway Gauteng was launched in October 2002
- The fortnightly Commercial Trader was launched in August 2004
The Auto Trader and Commercial Trader publications are paid-for magazines, while all the Auto Freeway publications are free pick-ups. Together, these publications advertise more than 30,000 vehicles per week, offering the prospective vehicle buyer an unmatched choice.
Contact Details for the Auto Traders:
Tel: 011 686 0900
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